A proud mum of four, nanny to four and dog mummy to one. Life is beautifully busy and I wouldn’t have it any other way.

I’ve always loved fashion because there are no real rules. I colour clash, mix vintage with new, shop outside my size and create outfits that feel completely unique. For me, style is about confidence, creativity and self expression. I love sharing tips and ideas that help women fall back in love with themselves as much as their wardrobes.

My page began during one of the hardest times in my life after losing my mum during lockdown. What started as selling a few bits and bobs became something that gave me focus, purpose and connection. My mum loved preloved fashion so this space makes me feel close to her. Being able to give back to charity in her name makes it even more special.

Loved by Ally is more than fashion. It is heart, healing, confidence and community, created in honour of my mum, my queen, my inspiration.